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Lloyd A. Wise, Inc. - Profile

 

1914 - THE JOURNEY BEGINS
Founded in 1914 by a young, enlightened Lloyd A. Wise who brought a new, fresh vision and culture to the business of selling and servicing America's finest cars.  His desire and attention to customer service left a footprint few can walk in.

"DELIVER WHAT YOU PROMISE"
Blessed with a fresh vision and a passion for automobiles, Lloyd A. Wise opened his first Oldsmobile dealership in downtown Oakland in 1945.  His credo was simple: deliver what you promise.  He believed in building a relationship with his customers long before it became a fashionable mantra.  His automotive business thrived.

"THE BATARSE ERA"
In 1972, Lloyd Wise had the vision to realize things were changing.  At a young 72 years of age he knew it was time to pass the management of his heritage to someone else.  Mr. Wise chose Anthony Batarse, Jr., a 38 year old Hispanic with a drive for success and seven children who helped remind Tony of his need to succeed.  So in June of 1972 the future of Lloyd Wise Companies passed to Tony.  Since that time, Tony has continued to surround himself with people who would live by his vision of dedication, hard work and customer service.